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Corporate Events prepares for Step 4 of Roadmap 

Corporate Events reported a steady ongoing increase in the number of live event bookings through to autumn and beyond back in May 2021, demonstrating a clear appetite from clients wanting to bring audiences back together for face-to-face experiences.

The final stage of easing lockdown measures was previously put back by four weeks from 21 June by the Prime Minister. On 12 July the Prime Minister confirmed that restrictions in England will be lifted on 19 July, with social distancing no longer a legal requirement. Crowd restrictions have also been removed, meaning that events will no longer have their capacities capped.

He went on to say that face coverings would be recommended in indoor venues, and that organisers should consider using the NHS app as means of Covid-status certification, although this is very much up to the individual organiser or venue.

Government guidance (rather than regulation), which is yet to be updated, will say people are ‘expected and recommended’ to keep wearing masks in crowded places, while any return to offices this summer should only be ‘gradual’.

Managing Director, Andy Ashley, who formed the Corporate Events back in 1996 said, “We welcome the news that our industry can fully reopen from 19 July, but at the same time we’re approaching with caution, and rightly so, as we have a responsibility to ensure the safety of both customers and employees and we’ll continue to work closely and proactively with them, as we move into Step 4 of the Government’s roadmap, and beyond. 

Back in February, I discussed that there would be a real appetite for face-to-face events very soon, coupled with all of the experience and benefits of the last 12-14months. This became a reality for us during May, and we had some 70% of our clients shaping their event and communication strategies into a more blended experience for their audiences, with face-to-face at the heart of this.”

In response to the Coronavirus pandemic Corporate Events launched their Virtual Event Studios, which provide a range of fully customisable studios complete with technical production, project managers and production teams alongside the in-house design team. Since then, they have expanded their studio space twice due to the development of existing clients and their new client base, in order to meet the demand.

Andy Ashley concluded, “2021 marks a milestone for us as we celebrate 25 years of delivering face-to-face, virtual and hybrid events for clients, globally.

Our team have worked tirelessly to adapt to the ever-changing landscape of events. We’ve invested in and introduced new technology in order to increase production value but essentially drive costs down for our clients across virtual, hybrid and live events. This includes a range of software and virtual event platforms including custom-builds for our clients.”