Event Trends Predictions for 2019

Looking ahead to the new year our team have made a few predictions on the trends they expect to see in the event industry! How many will you be implementing in your future events?

Sally

Sally Wallis,
Client Relationship Manager

Event ROI

In 2019, we are going to see more focus on event ROI and employee engagement. Stakeholders are looking for tangible results and are beginning to ask ‘why’ they are holding an event. Event Planners will move away from thinking “what’s it going to look like?” to setting measurable objectives and then looking at how the creative can support and deliver the message.

Smart Phones

Interactive and engagement through smart phones will have a huge influence on how events are created during the event itself and the designing of events. Delegates will have an active role influencing how the event runs through live feedback. This data will become hugely valuable to event organisers when planning and designing events.

Steve

Stephen Banks,
Senior Project Manager

Holly

Holly Waters,
Senior Event Manager

Event Sponsorship

2019 will see more creative ways for event sponsors to get more value for their buy-in. There is more and more pressure on budgets, cost savings and value for money and I think that sponsors will expect more return for their buy in. We’ve had more and more of our clients asking for ideas on how to “wow” their sponsors to ensure they get a good return and we can only see the pressure on value for money increasing. We come up with innovative ideas on how to wow our clients’ sponsors to ensure they’re ahead of the curve, we can organise those items and take the pressure of the client.

LED

From a set perspective, I believe that we will see LED continuing to replace projection more and more. We are seeing an increase in client requests for the use of LED on their sets and to enhance their breakout areas. The benefit of LED is that it’s brighter than projection and can be used in spaces where projection is difficult.

Grace

Grace Collett,
Set Designer

Dave

Dave Haslop,
Creative Director

Unusual Content

More unusual and bespoke digital canvasses will be used for live events as content creation and AV kit becomes even more powerful. Creating content at greater resolutions will continue, and filming at 4K will become more in demand to allow designers and directors to source high quality footage for creative projects. Projection mapping will continue to evolve providing engaging experiences for audiences – the technology to map onto static 3D objects will likely progress, enabling moving 3D objects to be mapped live within the event space.

Virtual Reality

Virtual Reality events could see a huge take up in 2019, with entire events being beamed to headsets from all over the world, or shown to delegates all over the world without anyone having to travel. I see this as an eco-friendly advancement, as delegates become more aware of the carbon footprint of events and want to see ways to reduce this, these types of emerging technologies are a way to reduce this.

Gina

Gina Bolger,
Client Engagement Manager

Lizzie

Lizzie Smith,
Event Manager

Sharing

Live streaming has now become a regular thing and expectation of several of our clients – this trend is set to continue. Live tweeting and audience participation will continue to be a key part of large scale conferences. Clients will look for new creative ways in which information can be shared and content distributed during their events. The immediacy of sharing content live from the event around the globe has never been more important.

Like this? There’s more…

Top tips for a hybrid conference

A hybrid event is one that combines a face-to-face event at a physical location, with a “virtual” online element for remote attendees.  Whilst it’s true that hybrid events can require more planning, resource and budget depending on your objectives, they can also...

Top tips for a hybrid awards ceremony

Whilst a key objective of any event is to bring people together, the Coronavirus pandemic has shifted the way in which this is now done. Event planners are now relying on various factors including budget, locations, resource, timeline and ultimately, ROI, in order to...

Engage employees through a blended strategy

As the Coronavirus pandemic continues to bring about great change to the landscape of corporate communications and how they are conveyed, ensuring clear messaging of your corporate strategy, whilst prioritising employee engagement in a remote-based workforce is vital....

Virtual Event Platform – Swapcard

Virtual Event Platform - SwapcardWe are so excited to be able to offer another virtual platform option to clients with Swapcard - your engagement platform for virtual, hybrid and in-person events.The role of event platform is changing and whilst we can still provide...

Bring Your Brand to Life Virtually

Bring Your Brand to Life VirtuallyIt’s no surprise that many brands and businesses are continuing to develop their event and communications strategy into a more blended approach for 2021 and beyond.Since march 2020, we have seen a shift in how we engage and support...

Employee Recognition and Wellbeing at Christmas

Employee Recognition and Wellbeing at Christmas We all know that Christmas will be different this year. Businesses are struggling because of the coronavirus pandemic and as a result employee engagement and recognition is a key priority, now more than ever.  If there’s...

Top Tips for Virtual Presenters

Top Tips for Virtual Presenters Your Environment. Choose somewhere quiet and private where you won’t be interrupted and remove anything you might not want to be seen on camera, ie. pictures, books, clutter etc. Think about what your environment says about you. Dress...

How Will Lockdown Affect Virtual and Hybrid Events?

How Will Lockdown Affect Virtual and Hybrid Events? On 31st October, the Prime Minister, Boris Johnson, announced a second national lockdown where businesses such as pubs, restaurants, gyms and non-essential shops will have to close for four weeks from Thursday 5th...

Support and Engage All Employees After Furlough

Support and Engage Employees After Furlough It’s estimated that 7.5 million UK jobs were furloughed between 20 April and 10 May 2020 due to the coronavirus pandemic, which is almost a quarter of the British population.Where it’s safe to do so, many employers will be...

Why Invest in Virtual and Hybrid Events for 2021

Why Invest in Virtual and Hybrid Events for 2021 We discuss four key reasons on why virtual and hybrid events are working for businesses, and why you should be investing in them now, for 2021. Virtual and hybrid events are here to stay, at least for now. As we come to...