Five reasons to livestream your event
Livestreaming, as predicted by our Event Manager Lizzie back in January, is definitely becoming a trend for 2019. Have you taken the plunge and streamed your event to the masses? If not, here are five reasons to consider it for your next event:
1) Maximise your impact
Extend the reach of even your smallest event. Live streaming means you can reach a larger audience while still maintaining an intimate experience for attendees.
In 2015, the largest software conference on earth – Salesforce’s Dreamforce Conference – welcomed 160,000 attendees and a further 12 million individuals who watched online – reaching 75x more people than was physically possible at an in-person event.
Equally for internal communications, video is no longer a ‘nice-to-have’. Using live streaming for company-wide updates means that senior management can communicate the company vision clearly and consistently to a national or even international workforce.
2) Increased engagement
With disengaged employees costing businesses across the UK millions each year, livestreaming is also an impactful and scalable way of engaging your staff.
Far from being passive viewers, your livestream audience will be actively engaged if given the tools to interact. According to Facebook Live, users watch live video 3x longer and comment 10x more than recorded footage. Make sure you have online moderators to allow questions to be asked and encourage participation in polls.
3) Grow future attendance
Livestreaming is a great opportunity to encourage attendance of your next event as 30% of people who watch an event’s livesteam will attend that event the following year (Digitell). This is particularly noticeable for paid ticketed events, Coachella sold out in three days in 2011; after livestreaming the festival the following year sold out in just three hours.
4) Repackage and repurpose
Your livestream provides excellent content that can be repurposed into different marketing materials, for example a teaser video to promote the following years event; for social media to keep your audience engaged; or as an internal communications tool to reinforce key company messages.
5) Return on Investment
52% of marketers worldwide believe video content sees the best ROI (Hubspot). With an extended reach, the low ‘cost per head’, and the potential to drive future ticket sales, livestreaming is an effective tool to maximise the return on your event.