Five reasons to livestream your event

Livestreaming, as predicted by our Event Manager Lizzie back in January, is definitely becoming a trend for 2019. Have you taken the plunge and streamed your event to the masses? If not, here are five reasons to consider it for your next event:

1) Maximise your impact

Extend the reach of even your smallest event. Live streaming means you can reach a larger audience while still maintaining an intimate experience for attendees.

In 2015, the largest software conference on earth – Salesforce’s Dreamforce Conference – welcomed 160,000 attendees and a further 12 million individuals who watched online – reaching 75x more people than was physically possible at an in-person event.

Equally for internal communications, video is no longer a ‘nice-to-have’. Using live streaming for company-wide updates means that senior management can communicate the company vision clearly and consistently to a national or even international workforce.

2) Increased engagement

With disengaged employees costing businesses across the UK millions each year, livestreaming is also an impactful and scalable way of engaging your staff.

Far from being passive viewers, your livestream audience will be actively engaged if given the tools to interact. According to Facebook Live, users watch live video 3x longer and comment 10x more than recorded footage. Make sure you have online moderators to allow questions to be asked and encourage participation in polls.

3) Grow future attendance

Livestreaming is a great opportunity to encourage attendance of your next event as 30% of people who watch an event’s livesteam will attend that event the following year (Digitell). This is particularly noticeable for paid ticketed events, Coachella sold out in three days in 2011; after livestreaming the festival the following year sold out in just three hours.

4) Repackage and repurpose

Your livestream provides excellent content that can be repurposed into different marketing materials, for example a teaser video to promote the following years event; for social media to keep your audience engaged; or as an internal communications tool to reinforce key company messages.

5) Return on Investment

52% of marketers worldwide believe video content sees the best ROI (Hubspot). With an extended reach, the low ‘cost per head’, and the potential to drive future ticket sales, livestreaming is an effective tool to maximise the return on your event.

With an in-house studio team, we can help you livestream your event AND make the most of the content afterwards. Talk to us today and start reaching and engaging more with your event.

Like this? There’s more…

Five reasons to livestream your event

Livestreaming, as predicted by our Event Manager Lizzie back in January, is definitely becoming a trend for 2019. Have you taken the plunge and streamed your event to the masses? If not, here are five reasons to consider it for your next event: 1) Maximise your impact...

Kiss Long Presentations Goodbye

When it comes to great presentations, shorter equals better. Some of the greatest speeches in history have been under 20 minutes in length: John Kennedy inspired a nation in 15 minutes with his famous ‘moon speech’ in 1962 One of the most popular commencement...

How to incorporate ‘wellness’ into events

Wellbeing and mindfulness in the working environment are undoubtedly having a moment – and rightfully so. Statistics from Mind’s Mental Health at Work website show that an alarming 1 in 6 workers experience problems with their mental health including anxiety, low mood...

How to increase sponsorship for your events

In January, two of our Senior Event Managers, Kerry and Holly, attended the Events Events Summit in London, a fantastic day of industry insights, networking and talks from expert panels. As part of the events team that produces large scale award shows such as William...

How to master Audience Engagement

To create an event that delivers on your objectives, you first need to master audience engagement. In this simple, clearly explained guide, we look at the elements that contribute to making a truly engaging and impactful event - a must read for all event planners....

How internal events boost employee engagement

With only 48% of employees in the UK feeling engaged at work, according to a Qualtrics report, and productivity in the UK 15% lower than in the rest of the EU (OBR), employee engagement is more than just an industry buzz word, it is an internal business measurement...

Solving Your Event ROI

Proving or measuring the value of your event can prove difficult especially when justifying large budgets.  In this guide, we use the Jack J Phillips ROI methodology to show you how being SMART can help you get the most from your event. A simple, clearly explained...

Event Trend Predictions for 2019

Looking ahead to the new year our team have made a few predictions on the trends they expect to see in the event industry! How many will you be implementing in your future events? Sally Wallis, Client Relationship Manager Event ROI In 2019, we are going to see more...

Top 7 Awards Venues in London

November is the busiest month for award celebrations. During this busy period the Corporate Events team deliver on average four awards evenings a week – often with more than one happening on the same night. One thing that makes an awards night special is the venue,...

How to Make Event Planning (Look) Easy

Ask any Event Manager if they are surprised to see that their job is currently No. 5 in CareerCast list of Top 10 Most Stressful Jobs and you’ll get a resounding NO! or I’m surprised it’s not No.1… However, with a lot of foresight, precise planning and organisation,...