The AV Awards recognise and reward excellence across the Audio Visual industry. Now in it’s 20th year, AV Magazine wanted to create a show stopping event that reflected the innovation the awards celebrate.
The theme for this year’s awards was ‘Circus meets Steampunk’ with branding consisting of colourful illustrated cogs and an equally colourful ‘host’ in the form of a steampunk circus ringmaster character by the name of Gizmo.
The Corporate Events team started by embracing the Circus meets Steampunk theme and how this could translate into a mesmerising event of audio visual splendour.
“The brief was for the set to be immersive and fully themed whilst marking the 20th year of the awards,” says Kerry Owen, Senior Event Manager. “So, we brought the theme to life through the use of cogs and physical metal piping on the set. We also incorporated a circular LED hero screen to display the main content. It was vital the stage design utilised the best LED technology, creating a high quality, giant canvas capable of displaying eye-catching content.”
An event of this size and spectre can command an equally impressive budget. Thankfully being the AV Awards, sponsors were on hand to lend equipment for all aspects of set and stage. Smart AV provided the LED Main Set; Projection Plus provided NEXO speakers for the audio; WhiteLight equipped the event with Christie projectors; Clearcom provided the crew’s headsets and Sennheiser supplied the microphones.
The AV Awards are all about innovation, so the gauntlet was thrown down to some of the finest creative agencies and product technology innovators to come up with impressive and unique suggestions for celebrating the 20th anniversary. The best ideas were selected which included Motion Mapping’s projection mapped birthday cake; an AR Mirror Photobooth from INITION and five AV companies collaborating to bring Gizmo to life with a clockwork suit! Corporate Events worked with and managed the sponsors and suppliers to ensure brand consistency across the event, and coordinated the experiential activations to ensure a seamless event experience.
After nine months of planning, the event took place in the Great Room of Park Lane’s Grosvenor hotel. As guests entered the foyer, they were greeted by a host of circus acts including a contortionist, jugglers, a strong man and some playful chimps(!). A real-life Gizmo challenged guests to take part in his hi-tech memory game, while a smaller sugary version of the character adorned one half of a giant birthday cake. The other half of the cake was projection mapped with stunning visuals creating a feast for the eyes. An augmented reality mirror also allowed any guest to transform into Gizmo themselves!
With a sumptuous three-course dinner over, the awards kicked off with entertainment from comedian Romesh Ranganathan. A total of 30 awards were given for categories ranging from Most Innovative Company of the Last 20 Years to Entertainment Venue of the Year, each recognising ground-breaking or boundary-pushing excellence in the AV Industry. Corporate Events were proud to sponsor ‘Projector of The Year (under 8000 lumens). Guests then partied the night away with entertainment from the New York Brass Band.
What a colossal scale event it was, and so many people involved. You had a battle on your hands but came through brilliantly. It all from the outside went seamlessly.
Thanks for everything over the last 10 months, no one else could have pulled this off like you guys.Rachael Hamilton