BMW Employee Centenary Screening

Background

BMW looked to the future as they launched ‘The Next 100 Years’ campaign and the unveiling of the ‘Vision 100’ concept car for their 100-year Centenary at Munich’s Olympic Park.

As a business focused on their employees, BMW wanted to host virtual live streamed screenings of the event at Olympic Park across all of their offices, to ensure every member of staff was involved, motivated and inspired by the vision.

As a long-standing client, BMW chose the team at Corporate Events to co-ordinate the live screening in their Farnborough office.

BMW Employee Centenary Screening

Solution

Outcome

Employee feedback was impressive and BMW enjoyed huge positive response to not only the centenary campaign, but also the way in which the live-stream event was enhanced and focussed on the future. Here’s to the next 100 years…