BMW Employee Centenary Screening

Background

2016 saw BMW turn 100 and to mark the anniversary, the company looked to the future with ‘The Next 100 Years’ campaign and the unveiling of the Vision 100 concept car in a showcase at Munich’s Olympic Park. As a business focused on their employees, BMW wanted to hold live screenings of the event at all of their offices to ensure every member of staff was involved. As a long standing client, BMW chose the team at Corporate Events to co-ordinate the screening in their Farnborough office.

Solution

Outcome

Aiming to replicate elements from both the centenary event and BMW’s next 100 years’ campaign, the pop-up cinema took on a futuristic theme. We used clear acrylic furniture and lighting with a similar colour scheme to that in Munich, to create the cinematic feel for the delegates. Entering the space through the historic car display in the atrium the space was lit with warm orange up lighters which dimmed down to dark blue replicating the suspense at the start of a film in the cinema. And of course, going to the cinema wouldn’t be the same without snacks, so on arrival all guests were given a BMW goody bag with branded Joe&Seph’s popcorn, Fiji Water and an individually boxed Kripsy Kreme donut to enjoy!