Background
2016 saw BMW turn 100 and to mark the anniversary, the company looked to the future with ‘The Next 100 Years’ campaign and the unveiling of the Vision 100 concept car in a showcase at Munich’s Olympic Park. As a business focused on their employees, BMW wanted to hold live screenings of the event at all of their offices to ensure every member of staff was involved. As a long standing client, BMW chose the team at Corporate Events to co-ordinate the screening in their Farnborough office.
Solution
The brief from BMW was to create a set for the screening that had a cinematic feel. The key was to take the innovation and excellence from Munich and reflect this into the space to ensure that all employees received the full impact of BMW’s major event. With restrictions in height we used three video walls across the set instead of projection to create an impressive focal point. This helped to not only create a greater cinematic impact but also add to the futuristic and innovative theme that the centenary was focused on.
The most important element of the event, yet the team’s biggest challenge was the live streaming of the content. As with any live event there is an element of risk. The show was scheduled to start at exactly 2pm therefore the timings of the welcoming speeches and introductions had to be exact with no room for error as the opportunity to delay the start in anyway was completely out of our hands. We used a satellite van to stream the event live from Munich and although the technical team had meticulously planned for every eventuality, there was no way of knowing how reliable the live stream would be with so many factors to take into consideration. Therefore, working with the event managers, client and venue, the team produced a 3 phase back up plan to ensure that no matter what happened, whether on site, or in Munich, the delegates would have a seamless show to watch.
Outcome
Aiming to replicate elements from both the centenary event and BMW’s next 100 years’ campaign, the pop-up cinema took on a futuristic theme. We used clear acrylic furniture and lighting with a similar colour scheme to that in Munich, to create the cinematic feel for the delegates. Entering the space through the historic car display in the atrium the space was lit with warm orange up lighters which dimmed down to dark blue replicating the suspense at the start of a film in the cinema. And of course, going to the cinema wouldn’t be the same without snacks, so on arrival all guests were given a BMW goody bag with branded Joe&Seph’s popcorn, Fiji Water and an individually boxed Kripsy Kreme donut to enjoy!
