Following on from a successful virtual event in 2021, Building for tomorrow 2022 saw a welcome return to live, face-face events across the UK with a full agenda of industry experts speaking across a 7-location roadshow event, with the main kick-off in London, followed by Solihull, Belfast, Swindon, Leeds, and Glasgow.
With defined objectives and target audiences, our team were tasked with designing and delivering a UK wide roadshow event providing full set design and build, with twin-screen projection and lighting design and event production.
Our team also created and delivered an event-specific App, adapted use across each venue, through Swapcard, which not only allowed the client to build anticipation ahead of the event, but provided attendees with the opportunity to view venue information, the agenda, speaker bios, live Q&A sessions replacing the need for platforms such as Sli.do, and exhibitor information, as well as an attendee list for networking.
We were also able to provide sponsors with tiered brand exposure both at the event and via the app, plus providing attendees with familiarisation of the event App, how to download and encouraging them to use it throughout the whole event.
Over 1,300 delegates, 39 speakers and 28 exhibitors and sponsors were involved, with 92% of attendees providing feedback rated the event as excellent or good with many appreciating the opportunity for an in-depth look at the impact of the forthcoming changes and other regulatory updates from industry experts.