The Smithies


The Smithies celebrates and recognises the hard work of the WHSmith team across the year. Due to restrictions arising from Covid-19, The Smithies 2020 was transformed into a virtual experience to ensure that everyone was able to come together safely to reflect on a challenging year and that achievements were celebrated.

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Our in-house Creative Studio produced all bespoke content in line with guidelines from the client, which brought the core brand identity of the virtual event to life, with use of motion graphics, film and music.

Full project management was provided across the event which included scheduling, video and editing, and The Smithies was hosted within Virtual Studio One at our in-house facility featuring our fully integrated 10m LED wall as well as staging, lighting, live streaming and an onsite show-caller, plus presenter autocue.

Throughout the online event, we captured the award winners live, working with the shortlisted nominees in the moments beforehand to prepare them.


Our client commented, “Just a quick note to thank you so much for all your help, support, guidance and reassurance with The Smithies. You have been fantastic from start to finish, nothing has been too much trouble and we really do appreciate everything you did to make the event the success it was.”

You can view the highlight video here.