Nationwide Customer Brand & Engagement Event

Overview

Nationwide set out to host their largest internal Customer Brand & Engagement event yet within one of their head office buildings in Swindon. The event was required to bring together 320 colleagues within the sector to discuss key topics, be updated on future plans and to be inspired and engaged by internal speakers and the leadership team. A key part of the event was to split the 320 colleagues into smaller groups so that they could attend workshop style breakouts as part of the day, creating more intimate environments for colleagues to learn more about what their colleagues are working on, and how they are doing it every day. This event was to showcase Nationwide’s recent rebrand on all printed materials and utilise several existing pieces of AV that were already installed in the room.

Solution

Corporate Event’s approach to the brief was to first look at the room and how to safely and comfortably accommodate the large delegate numbers in this unique space. Our solution was to bring in slim line industrial style chairs to match the rustic look and feel of the event space, and ensure maximum chairs could utilised in addition to the town hall style seating already situated within the room. Next was to approach the branding. Nationwide’s rebrand is all about simple, bold colours and clear messages, so with that in mind we created a wide, impactful and simple set using Nationwide’s house shape icon to create a series of large houses, printed onto 100% recycled eco board. This meant we could span the large space with impact, reduce the event’s environmental impact, and keeping the budget modest. CE ensured that each part of the project was approached with this level of sustainability, utilising the delegate’s existing lanyard ropes, and all directional signage was either displayed on digital totems for a waste free solution or recycled eco board.

Outcome

The event was a huge success! Using lanyards and group hosts to communicate delegate movements, the large group was split into two right from the start, one group spend the morning rotating around the 6 breakouts, swapping groups each time to encourage networking and mixed collaboration, and the other engaging with the plenary session featuring keynote speakers and panel discussions. They then swapped after lunch to ensure all delegates had the full experience, later meeting in the main plenary area for a concluding presentation. Delegates left informed and inspired!