UK Packaging Awards
Overview
The UK Packaging Awards is one of Packaging News’ events (part of emap, Metropolis International Group Ltd) and happens once a year to celebrate packaging’s finest over a three-course gala dinner and entertainment. This year it took place in the iconic Great Room at the Grosvenor House on London’s Park Lane
Having worked with various emap divisions in this room over the years, the brief here was simple: build up from previous sets and go a step further for a real wow factor.
However, this time there was also something very important to take into consideration: Diversity and Inclusivity. With emap launching their “Ramp it Up” Campaign and the organiser of UKPA being one of the Diversity and Inclusivity Champions, the priority was to make sure that the event – and our set – was inclusive.
Solution
Our main aim was to create an impressive set with a high-end event production level which would seamlessly incorporate a ramp in the design and support screens for live captions.
We built a large 10m x 3.5m central LED screen flanked by 3m x 3.5m twin screens on either side. To add an extra layer of magic, and conscious that the Awards would be nothing without lighting, we created a set of bespoke structures with intelligent lighting fixtures fitted to the top of the LED screens to blend in with the set.
All content was built around the light structures and the multi-screen display allowed us to play with the content, showing the main information in the centre and sending sponsors and category names to the side screens during the shortlists and winners reveal for maximum impact and exposure. Screens were set up around the room to display live captions.
Finally, instead of hiding the ramp on the side of the stage, we decided to enhance it with gold carpet and light batons making it a central part of the show. We set it up at the front, right in the middle of our bespoke light-up steps, to make it look like a catwalk anyone would be proud to walk up to get on stage.
Outcome
Our clients said “CE was lovely to work with and exceeded our expectations from the show slides to the sting, to the set design. Every element was well thought out with a creative flair that stuck to our brand guidelines. The biggest moment for us, when working with CE, was delivering on our vision. Accessibility should not be an afterthought, and nor should those that need to use the ramp be made to enter from the left or right to celebrate their moments on stage! Cue, CE who delivered a stunning ramp which was central to the stage! CE really understood that to be accessible is to be inclusive and everyone should have the fanciest journey to the stage! Great work.”