NHBC Building for Tomorrow Roadshow

Overview

Following on from a successful virtual event in 2021, Building for tomorrow 2022 saw a welcome return to live, face-face events across the UK with a full agenda of industry experts speaking across a 7-location roadshow event, starting in London, followed by Solihull, Belfast, Swindon, Leeds, and Glasgow.

Solution

With defined objectives and target audiences, our team were tasked with designing and delivering a UK wide roadshow event providing full set design and build, with twin-screen projection and lighting design and event production.

Our team also created and delivered an event-specific App, adapted use across each venue, through Swapcard, which not only allowed the client to build anticipation ahead of the event, but provided attendees with venue information, the agenda, speaker bios, live Q&A sessions replacing the need for platforms such as Sli.do, as well as exhibitor information and attendee list for networking.

Sponsors had tiered brand exposure both at the event and via the app. Attendees were familiarised with the event App, on how to download and encouraged to use it throughout the whole event.

Outcome

Over 1,300 delegates, 39 speakers and 28 exhibitors and sponsors were involved, with 92% of attendees providing feedback rating the event as excellent or good with many appreciating the opportunity for an in-depth look at the impact of the forthcoming changes and other regulatory updates from industry experts.