NHBC BEYOND’25 LIVE
Overview
NHBC’s long-running “Building for Tomorrow” roadshow had become a familiar fixture in the house-building calendar, but for 2025 it was ready for something bigger. The goal was to evolve it into a flagship national event that combined the scale of a major conference with the practical insight the series was known for.
Hosted at the CBS Arena, BEYOND’25 LIVE brought that vision to life as NHBC’s new platform for innovation, thought leadership and collaboration in the new homes sector. Over 1000 delegates attended across a packed programme of 35 sessions, 50+ speakers and 30 exhibitors, all focused on addressing industry change and sharing forward-thinking ideas.
NHBC wanted something that felt fresh and memorable, while still grounded in quality and professionalism.
Solution
We came on board as creative and technical production partners, working with NHBC to shape the event from the ground up. Starting with venue consultation, we explored layouts, audience flow and how to best translate a multi-layered programme into a single seamless experience.
The main plenary was built for scale and impact. We designed a layered content approach using multiple screens, live relay and full captioning to ensure accessibility throughout. Rather than a traditional keynote setup, we created a more dynamic environment where content moved across surfaces and kept the room visually alive.
In the exhibition hall, we built out a series of immersive experiences. Three breakout stages were installed, each using silent-disco headsets so multiple sessions could run simultaneously without losing energy or focus. Alongside this, the Skills Hub became a standout feature, hosting a lively bricklaying competition that brought real theatre and momentum to the space.
At the centre of the hall sat the NHBC Services Hub, designed in collaboration with EcoForm. This sustainably built modular structure took cues from residential design, with pitched roof elements and a central barista bar that encouraged conversation and connection. Each zone within the hub represented a different NHBC service, creating a functional but welcoming space for meetings, demos and engagement.
Alongside the physical build, we delivered full creative support across the event, including graphic design, motion content, pre-event renders and bespoke, interactive digital catalogues to support exhibitor and delegate engagement.
Outcome
BEYOND’25 LIVE delivered exactly what NHBC set out to achieve – a fresh, confident and highly engaging national event.
Delegates stayed actively engaged throughout the day, exhibitors reported strong footfall, and the exhibition hall maintained a constant sense of energy. The NHBC Services Hub became a focal point, combining strong design with practical functionality and clear brand storytelling.
More than just an evolution of the original roadshow, the event established a new benchmark for NHBC’s live programme. With immersive environments, smarter content delivery and a stronger sense of interaction across every space. BEYOND’25 LIVE set a clear direction for what large-scale industry events can look and feel like moving forward.