TransUnion Sales Kick Off
Overview
Each year TransUnion bring together 150 of their sales force in the UK for a two-day conference that is designed to motivate and inspire! The face-to-face event celebrates the previous years’ successes and brings the sales teams together as a group to affirm values, plans and targets for the next year.
The daytime conference had the theme of ‘Ready. Set. Grow.’ which later was to transform into ‘Ready. Set. Disco.’ for the evening event. This gave CE the platform to push the creative boundaries for the day and night theme to ensure delegates felt immersed in the event messaging.
The event was held in Principal York Hotel where CE were tasked to design a set that could transform effortlessly from conference to party along with venue branding, delegate journey, registration, theming, production, entertainment, merchandise and creative content and design.
Solution
CE provided full pre-event management and production on the day. The production team designed an impactful and eye-catching set that features a large single screen projection to showcase content, with staggered set panels featuring the day time ‘Ready. Set. Grow.’ branding, which was later removed to reveal the evening version of the strapline – the perfect solution for the tight turn around window.
CE’s in-house studio developed the theme and event identity, taking clients output and strapline and creating a cohesive theme across the event, taken through to messages in content, set design and artwork.
The theming and entertainment included ‘fuelling stations’ which encouraged delegates to fuel and grow their bodies in healthy ways, personalised branded merchandise, an LED disco dance floor, dancing disco heads, a live band, DJ and 360 photobooth.
Outcome
Feedback from our client, “Thank you so much for all your hard work on the SKO event, we have received some amazing feedback from delegates and there is a great buzz around the business. This event felt so different to the Summit last year. The organisation and lead up to the event felt very smooth and exactly where it needed to be. Thank you to everyone involved, it was a pleasure to work with you all!”